VRDS Meetup @Market x Regina Andrew Detroit

📆 Monday, April 27 4-5:30PM

📍 Regina Andrew Showroom I IHFC

Join us at High Point Market for the VRDS Meetup @Market, hosted by Regina Andrew Detroit! Whether you’re curious about vacation rental design or already shaping standout stays, this is your chance to connect with the growing VRDS community. Meet fellow designers, share insights, and swap stories about the projects redefining hospitality design. Stop by the RAD showroom on Monday, April 27 from 4–5:30pm for cocktails, light bites, and great conversation. Come see what everyone’s working on and why this corner of design is moving so fast! 

RSVP here

https://www.reginaandrew.com/high-point-furniture-market

In Conversation: Design, Media & Market

📆 Monday, April 27 2PM

📍 Crystorama Showroom l IHFC

An intimate discussion around how designers build sustainable practices in today’s industry, navigating design excellence, media visibility, and brand partnerships without losing clarity of voice.

Lineup:

• Ericka Saurit (Saurit Creative - contributing moderator)

• Marie Cloud (Interior Designer + Crystorama Tastemaker)

• Ashley Hughes (interior designer)

• Duval (Interior Designer + Crystorama Tastemaker)

• Brooklyn Banks (BRICC Agency)

Ditch the Templates. The Back of Your House Needs a Winning Team

📆 Monday, April 27 10-11AM

📍 The Point

Designers, building a winning business isn't a solo act, and it's definitely not a template. Meet the team behind the Vacation Rental Designers Collective (VRD) and bring your questions. Moderated by VRD Co-Founder Jessica Duce, join panelists Ericka Saurit (brand identity), Jen Smiga (digital marketing), Jane Dagmi (Founder, HPXD), and Jim Knutt (Media/Influence) for an open conversation about building the back of your house, from a brand identity that attracts the right clients, to an online presence that gets you found, to brand partnerships and a community of fellow designers who share what works. Stop working in a silo. VRD was built for every interior designer ready to grow together.

Brand to Rebrand: Shift Your Business from Now to Next

📆 Sunday, April 26 at 3-4PM

📍 American Leather Showroom | 5000 Showplace

Savvy brands don’t chase trends—but they do evolve, strategically and with purpose. From attracting a new audience to navigating growth, new ownership, or upleveling your offerings, rebranding can be a catalyst for transformation. Join leading brand strategist Ericka Saurit and a panel of designers who have successfully reimagined their brand from the inside out. Learn how to align your story, visuals and messaging to build new relevance, resonance and remarkable results.

Moderator: Ericka Saurit

Panelists:

Samantha Cury, Cury Design Studio

Rebekah Zaveloff, Imparfait Design Studio and KitchenLab

Jessica Duce, JDuce Design + Vacation Rental Designers

The Future of Craft in an Algorithmic Age

Sunday, April 26 | 12–1 PM

Amadi Collective Showroom| 501 S Centennial St

What does craft mean now in the age of intelligence, speed, and infinite options? Join us for an inspiring conversation on how today’s most sought-after designers source what others miss, design with materials (not just products), and create work that feels entirely original and culturally enduring.

Featuring Cortney Bishop, Rebekah Zaveloff, Ashley Hughes, Zubair and/ or Taz Ahmadi, and Isabel Ladd. Moderated by Ericka Saurit.

Space is limited. RSVP here >>

Bluegrass Brunch & Designer Panel Discussion

Sunday, April 26 | Brunch 10–12 PM

501 S Centennial St

Join us Sunday morning for a relaxed Bluegrass Brunch featuring live music, Southern bites, and bubbles as designers, editors, and makers gather to connect before a full day at market. RSVP for brunch here >>

Following brunch, stay for a lively designer panel discussion with leading voices in the industry exploring creativity, materials, and the ideas shaping the future of interiors. 

The Art of Selling to the Luxury Client

📆 Saturday, April 25 at 3pm

📍 American Leather Showroom | 5000 Showplace

Luxury clients aren’t persuaded—they’re aligned. Converting in today’s affluent marketplace requires intention and strategy well before you refine your consultative selling conversation. A panel of elite designers and luxury consumer professionals explains shifts in consumer sentiments that help you frame important conversations about fine craftsmanship and longevity, intuitive technologies, wellness and intentional living, while sharing how to communicate value, establish trust, elicit demand and create lasting success.

Panelists:

Gail Doby, Pearl Collective, Denver

Christopher Grubb, Arch-Interiors Design Group, Beverly Hills

Ericka Saurit, Saurit Creative, High Point & Marseille

Missy Walters, Grand Rapids

Moderator:

Dawn Brinson, A New Day, High Point

Welcome, Whitney Tinsley, American Leather

Amadi Collective x An Afternoon with Peter Dunham

Saturday, April 25 2-4PM

Amadi Collective Showroom l 501 S Centennial St

Join celebrated designer Peter Dunham for a book signing of The World of Peter Dunham. Dunham will share insights into his distinctive approach to interiors…one where layered textiles, global influences, and relaxed sophistication define a timeless point of view. Books will be available for purchase and signing during the event. RSVP here >>

Amadi Collective x Design Social | Opening Preview + Cocktail Reception

Friday, April 24 3-5pm

Amadi Collective Showroom | 501 S Centennial St

Opening Preview & Cocktail Reception

Celebrate the debut of the Amadi Collective x Design Social with an exclusive first look at the new showroom and its curated lineup of independent textile and home brands. Enjoy cocktails, light bites, and meet the makers behind some of the industry’s most compelling emerging studios. RSVP Required >>

With competition for projects in the new year heating up, standing out in the marketplace has never been more important. How you position your brand will determine whether you attract the quality of clientele that will truly elevate your business. Led by marketing strategist Ericka Saurit, this laser-focused workshop dives into the details of impactful brand positioning, showing you how to upgrade your image from mainstream to elite. Going above and beyond the basics, she outlines advanced tactics to shape perception, convey value and build a magnetic brand identity. From your website to social media platforms, you’ll learn the five most powerful marketing moves to synergize every sector of your online presence, tell compelling stories and center your firm as the sought-after choice. You’ll leave the course equipped with insights and actions to differentiate yourself in a way that will entice your ideal clients and fill your project pipeline. 

I'm excited to continue my educational series with Business of Home this month with a workshop tailor-made to help designers understand how to fill their project pipelines when they’re properly positioned.

Join us on November 13th for a groundbreaking session: “Marketing and Messaging Science.” This one-of-a-kind webinar will feature incredible business coaches and marketing experts—Katie Decker-Erickson of Success by Design, and Ericka Saurit of Saurit Creative.

Together, we’ll explore how to energize your brand using the powerful principles of neuroaesthetics and biophilia. Discover how your website and promotional materials can communicate through design that promotes healing and enhances well-being.

This inspiring and informative session will connect you with a growing national movement toward health-based design—and empower you to become a leader within it. You'll walk away with actionable strategies and fresh ideas you can implement right away.

Running a creative business is all about selling your vision, and a solid marketing budget is your lens to see that vision come to life.

Whether you've kept to your marketing plan or have left things to be more spontaneous this year, it's time to think about budgeting with the same intention you bring to your design projects. Even if it seems like your pipeline may be slower than previous years, there's no better time to double down on marketing to stay connected and relevant to your potential clients.

In this Launch workshop hosted by BOH, I'll walk you through a simple, actionable framework to make marketing investments that actually move the needle for your business. We’ll leave the last 30 minutes for you to ask specific questions about your own budgets, so bring ALL your questions and be ready to learn and get inspired!

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand how to budget properly for their promotion.

Beyond Beautiful: Lighting for Impact and Profitability

Monday, October 27 1pm | Crystorama Showroom

Lighting is more than a finishing touch—it’s a powerful driver of design impact and profitability. Join designers Jessica Duce and Elizabeth Scruggs, moderated by Ericka Saurit, for a candid conversation on how thoughtful lighting choices create impact, enhance client satisfaction, and add to your bottom line. Discover practical strategies, real-world examples, and actionable takeaways to help you leverage lighting as both a signature design element and a pathway to profitability.

Let’s Work Together! Brand partnerships in the new design economy.

Monday, October 27 10am Regina Andrews Detroit

We’ve entered a new era of design; one where interior designers aren’t just creating beautiful spaces but building brand empires. With a strong point of view and creative influence, designers now hold real market power. So how do you turn that into opportunity? Whether you’re just starting to think about partnerships or ready to elevate your brand authority, this candid conversation with RAD Brand Ambassadors will give you clarity on what’s working now. Hear from designers who are building successful collaborations and walk away inspired by what’s possible in the new design economy.

Get The YES And Strengthen Your Design Practice With Neuroaesthetics

Sunday, October 26 2pm at The Point | HPMKT

Back by popular demand! Interior designers are increasingly embracing neuroaesthetics, the science of how our environment and art affect the mind and nervous system. Learn how to elevate your design decisions by using science-backed principles. You will come away with new vocabulary, greater confidence, and strategies to get more client yeses that increase profit in your business.

Hear from industry leaders in this emerging field as they explore neuroaesthetic principles in lighting, biophilia, color, pattern, balance, art, and personalized design. This inspiring and informative conversation from Spring Market continues into the Fall thanks to our sponsors: Élan Design, Saurit Creative, Visual Comfort & Co., Kravet, and Phillips Collection.

Featuring: Ericka Saurit, Moderator, Panelists: Jennifer Farrell and Eryn Oruncak 

Own Your Narrative

Sunday, October 26 9am

American Leather Showroom | Showplace 5th floor

If you're ready to stand out in your own authentic way, this is where it begins. People connect with people—not just services. That's why your story matters.

Join brand and marketing pros Dawn Brinson of A New Day Creative Communications & Marketing, industry storyteller and HPXD Director Jane Dagmi, and Ericka Saurit of Saurit Creative as they share the key strategies to shape your brand narrative in a way that feels aligned AND lights you up. You’ll dive into hands-on exercises to start building your story live in the room—and leave with ways to use it to attract the clients you really want to work with. 

Featuring: Ericka Saurit, Jane Dagmi, Dawn Brinson

Targeting the New Generation of Affluence

Saturday, October 25 8:30am | Verellen Showroom (1 CEU)

Today’s affluent clients are making high-investment design decisions through a new lens; one shaped by values, wellness, and emotional connection. This CEU presentation explores how luxury has evolved post-2020 and how designers can align enduring craftsmanship with modern priorities. We’ll unpack shifting consumer psychology, the role of storytelling and identity in your sales and marketing approach, and how to reframe pricing as a conversation about value and longevity. Backed by behavioral insights and market data, this session equips designers to confidently guide clients toward meaningful, timeless investments.

Define Your Niche: Find Your Focus to Fuel Your Growth

Want better clients, higher visibility, and a design practice that lights you up? The secret isn’t doing everything—it’s doing YOUR thing. Our panel of pros found their focus and turned it into success that speaks volumes. Whether it’s bold color, luxe hospitality vibes, or designing for life’s golden years, build your better business, with dream clients & more joy in your work. You’ll get specific strategies, real-world tips and insights you can use right now. Ideas and inspiration you need to stand out and thrive.

Panelists: 

• Isabel Ladd

• Gary Inman

• Amber Guyton

• Lori Carpenter

Moderator: Ericka Saurit

Friday, October 24 9-5pm Science in Design Symposium: When Design Heals @Congdon Yards 

If you’re ready to position your design practice as a wellness strategy—not simply a source of beauty—this day is for you. The full-day educational experience is $97 (early bird pricing has been extended). Even better, every attendee receives a $200 credit toward the Science in Design Certification Program (valued at $895), making this an exceptional investment in professional development.

Register at https://scienceindesign.com/events/

Whether you’re building your brand from scratch or refining an existing one, this is the Office Hours for you.

During the virtual session, experienced marketing expert Ericka Saurit will offer personalized brand strategy support, answering all your presubmitted and real-time questions about your most pressing branding and marketing challenges.

Whether you’re creating for Instagram, your website or an email campaign, the need to generate high-quality, on-brand content has never been higher. While the demand may seem daunting, branding and marketing strategist Ericka Saurit is here to let you in on a little industry secret: In this era of constant content, your new secret weapon is clarity, not hustle. Her interactive workshop breaks down how to break free from the grind. She’ll demonstrate ways to use ChatGPT as not merely a copy-and-paste machine but a foolproof tool to multiply one strong idea into five strategic content pieces that work across all your marketing channels. After walking you through the steps to define, refine and upload your unique voice and brand story, she’ll show you exactly how to prompt ChatGPT to produce a suite of aligned marketing content that moves your clients from discovery to inquiry. Whether you’re new to AI or looking to sharpen your skills, this class will teach you to turn ChatGPT into a brand-enforcing creative partner. - BOH

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where AI fits into their holistic marketing program—and how to employ these tools to express what makes their business unique, resonant, and highly referable.

Design is powerful. But without the right words, even your best work can go unseen.

After two decades in the global design industry, I’ve seen how deeply our spaces shape us—and how often designers struggle to articulate the value of what they do.

That’s why I’ve partnered with the Designer Society of America to offer something more than just advice—a monthly column with one powerful idea at a time. Designed to sharpen your message and elevate your voice. Thoughtful. Actionable. Rooted in real design practice.

Because the right marketing message doesn’t just describe what you do—it defines what you’re here to change.

Your work already speaks volumes. Let’s make sure your message does too. 

Subscribe to my monthly DSA column here!

Our Work-it-Out Wednesday Workshop this month offers an insider's only look into how MSC founder Ericka Saurit creates narrative-driven brands.

In this hands-on session, she'll walk you through the exact process she uses (and teaches in MSC) to create a brand from the ground up: from how she begins a narrative message, to designing an identity system, to building a website and to planning a social strategy, watch over her shoulder to see how to apply the MSC framework to your own brand building process.

Want the recording? Get it and access to our monthly workshops, quarterly office hours, and much much more with your Marketing School for Creatives membership.

Design is powerful. But without the right words, even your best work can go unseen.

After two decades in the global design industry, I’ve seen how deeply our spaces shape us—and how often designers struggle to articulate the value of what they do.

That’s why I’ve partnered with the Designer Society of America to offer something more than just advice—a monthly column with one powerful idea at a time. Designed to sharpen your message and elevate your voice. Thoughtful. Actionable. Rooted in real design practice.

Because the right marketing message doesn’t just describe what you do—it defines what you’re here to change.

Your work already speaks volumes. Let’s make sure your message does too. 

Subscribe to my monthly DSA column here!

OWN YOUR NARRATIVE Workshop

People connect with people—not just services. ⁠
That’s why your story matters.⁠
⁠
If you’re ready to stand out in your own authentic way, this is where it begins.

Join brand and marketing pros Ericka Saurit of Saurit Creative and Dawn Brinson of A New Day Creative Communications on August 14, 8:45 a.m. as they share five key strategies to shape your brand narrative in a way that feels aligned AND lights you up.

You’ll dive into hands-on exercises to start building your story live in the room—and leave with ways to use it to attract the clients you really want to work with.⁠
⁠
Taking place at the American Leather showroom in High Point, this intimate, hands-on workshop is limited to just 25 attendees.

We’re keeping it cozy so you’ll have space to ask, share, and truly connect. Don’t miss your chance—RSVP today! There will be some light breakfast bites and beverages served.

Please stay after and shop the HPXD Annual Sizzle Sale at American Leather and 25 other brands.

Beyond Booked Panel + Event in High Point

Beyond Booked is a fast-paced, half-day educational event bringing together nationally recognized experts in vacation rental design, branding, and marketing. Designed for short-term rental hosts, investors, and property managers, the program offers actionable insights to help create more compelling, guest-focused, and profitable stays.

With High Point designated as a Certified Autism Destination, Beyond Booked also shines a spotlight on the importance—and opportunity—of inclusive travel. Attendees will learn how accessible design not only supports guests with physical and cognitive disabilities but also provides a competitive edge in today’s evolving hospitality market.

Conceived by the team behind the award-winning Vacation Rental Design Summit, the afternoon is rooted in strengthening High Point’s year-round short-term rental landscape—though the takeaways apply far beyond the local market. Attendees will walk away with inspiration, tools, and proven strategies to design smarter, market with clarity, and ultimately earn more.

Please stay after and shop the HPXD Annual Sizzle Sale featuring 25+ home furnishings brands.

Our Work-it-Out Wednesday Workshop this month is all about you and your message...if you're struggling to capture your brand voice, write your tagline or brand script, or any other wordy bits for your brand, this hands-on WORDshop is one you won't want to miss!

Want the recording? Get it and access to our monthly workshops, quarterly office hours, and much much more with your Marketing School for Creatives membership.

Design is powerful. But without the right words, even your best work can go unseen.

After two decades in the global design industry, I’ve seen how deeply our spaces shape us—and how often designers struggle to articulate the value of what they do.

That’s why I’ve partnered with the Designer Society of America to offer something more than just advice—a monthly column with one powerful idea at a time. Designed to sharpen your message and elevate your voice. Thoughtful. Actionable. Rooted in real design practice.

Because the right marketing message doesn’t just describe what you do—it defines what you’re here to change.

Your work already speaks volumes. Let’s make sure your message does too. 

Subscribe to my monthly DSA column here!

Instagram shouldn’t be your entire marketing plan—but it’s certainly one powerful part of it. In part two of my Social Storytelling series, I’ll take you deeper into the visual side of self-promotion, dissecting how your Instagram feed, stories and content work together to deliver a cohesive, scroll-stopping message about your unique design brand.

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where Instagram fits into their holistic marketing program—and how to employ the platform to express what makes their business unique, resonant, and highly referable.