Advanced Social Storytelling: Create scroll-stopping content that converts
Instagram shouldn’t be your entire marketing plan—but it’s certainly one powerful part of it.
I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where Instagram fits into their holistic marketing program—and how to employ the platform to express what makes their business unique, resonant, and highly referable.
📆 Wednesday, July 9 1-3pm EST
In part two of her Social Storytelling series, savvy strategist Ericka Saurit dives deeper into the visual side of self-promotion, dissecting how your Instagram feed, stories and content work together to deliver a cohesive, scroll-stopping message about your unique design brand.
Also addressing content funnels, audience touchpoints, and the difference between passive presence and strategic engagement that avoids empty gimmicks or “growth hacks,” this advanced session explores the mechanics of visual communication and explains ways to use Instagram as an intentional driver of interest, traffic and conversion.
In this class, attendees will learn:
How to design a brand-forward visual presence that builds credibility and interest
The role of Instagram in a multichannel content funnel
2025 best practices for evergreen vs. ephemeral content (aka feed vs. stories)
How to guide your audience from discovery to inquiry using strategic content
After this class, attendees will have:
A content funnel map that connects Instagram to your website and marketing ecosystem
A visual strategy that aligns with your brand and resonates with high-end clients
Clear storytelling prompts and layout ideas for compelling posts
Confidence in showing up visually with intention, consistency and purpose
Additional Information:This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
BOH Insiders get unlimited free LAUNCH classes!