HOW WE WORK
We build brands that captivate, connect, and endure.
How can we help you?
From positioning and messaging to website design and visual identity, we shape brands for clarity and impact, ensuring every touchpoint leaves a lasting impression.
Brand Roadmap
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For creative professionals ready to define their brand’s next chapter, our foundational approach uncovers the core essence of your brand and provides a clear, actionable strategy for your growth.
After an in-depth discovery workshop, we create a detailed roadmap outlining how to position, develop, and market your brand effectively. Choose to implement the plan independently or partner with us for full execution.
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The Brand Roadmap service starts with an in-depth, 1.5h virtual workshop to uncover your brand’s essence and map out your business goals.
We’ll get to know everything about your business: where you are and what’s getting in your way, where you’ve been, and where you want to go.
2-3 weeks later, we’ll meet again to review your comprehensive roadmap outlining how your brand should be developed and marketed to achieve your goals.
We’ll tell you exactly where your biggest, boldest brand opportunity lies, and what you need to start doing (and stop doing!), to own it.
Then, choose your next step forward…
Implement our recommended plan on your own or with your in-house team, or hire us to build it out for you.
The cost of your Brand Roadmap is applied to all additional services if you move forward with us for implementation.
Brand Transformation
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Designed for visionaries seeking an agency partnership, our customized brand and marketing solutions bring your Brand Roadmap to life.
From refreshed messaging and identity to custom-built websites and launch assets, we deliver everything you need to elevate and scale your business with impact and confidence.
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A fully tailored brand and marketing partnership that ensures sustained success. Services include:
Strategic brand positioning
Messaging + narrative development
Visual identity + logo creation
Multi-channel marketing strategy
Lead funnel design + implementation
Custom website design
Communication + launch campaigns
Immersive marketing + event design
Executive Brand Strategy & Advisory
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For founders, executives, and in-house teams confronting larger questions about relevance, differentiation, growth, customer perception, or the future of the brand.
Strategic engagements, executive workshops, team alignment, and ongoing advisory grounded in our E3 Storytelling Framework™.
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We work alongside executive teams to:
Clarify brand positioning and messaging for stronger market differentiation
Develop narrative-driven marketing strategies that drive engagement
Ensure brand consistency across all channels and customer touchpoints
Guide teams through product launches, campaigns, and long-term brand evolution
Customized team training
With deep expertise in all facets of the home and design industries, we bring an outsider’s perspective with insider knowledge helping executive teams create brands that stand out, resonate, and grow.
HPXD Planning Workshop
2024 | Congdon Yards
Strategic planning workshop with High Point by Design, Visit High Point. Video by Johnny Davis Digital
VERONIQUE VERELLEN | YANOU STUDIO, HIGH POINT
“Ericka understands branding not just on a theoretical level but has truly lived it. An amazing partner to work with!”
ROBYN BAILEY | MEMOIRE DESIGN, ATLANTA
“Ericka did a phenomenal job helping Mainly Baskets Home elevate and rebrand to our new name, Memoire Design!”
SAM CURY | IBJ, OCEAN CITY
“Working with Saurit Creative was one of the most rewarding investments we’ve made in our business.
Ericka not only has an incredible gift for storytelling but immense knowledge of the industry making her the perfect fit.
The end result feels so authentic and aligned, like she reached into our heads and brought our dream to life.”
MARIANNE JONES | MARIANNE JONES DESIGN, SAN FRANCISCO
“So grateful to have found Ericka. She’s a true professional and master at her craft.”
KERRY MCHUGH | KERRY MCHUGH DESIGN, SEATTLE
“We cannot recommend Ericka enough. Her keen eye for design, content, and storytelling, plus her vast knowledge of effective web and social marketing, is truly something to behold. She is a rare and authentic talent and we are so thankful to have found her!”
JENNA JACOBS-FREEMAN | SPACE DESIGN COLLECTIVE, ATLANTA