Ericka Saurit breaks down one of the most misunderstood concepts in marketing: what strategy actually is.

Ericka and Pia Silva talk about what it really means to grow a creative service business sustainably. They unpack why more revenue does not automatically create more freedom, and why so many entrepreneurs end up building businesses that look successful from the outside but feel misaligned on the inside.

Ericka reframes what marketing really is and why so many talented creatives struggle with it.

If marketing feels harder than it should — if you’re doing “all the right things” but still second-guessing yourself — this podcast was created for you.

This summer, I committed to the French way of summer-ing—four to six (!!!) opulent weeks of time away…from work, from what’s comfortable, from routine.

Heading to High Point Market? Whether it’s your first trip or 10th, there’s always something new to discover. Consider this updated guide your resource for my favorite brands and experiences to check out while you’re in town!

Luxury today is about curation, refinement, and sensory engagement. It is not about the overuse of the word “luxury”—it’s about the subtle signals embedded in your branding and marketing that show how much attention, curation, and refinement goes into your work. 

If you want to build a brand that truly holds people's attention—one that feels like an experience, not just a service—design for perception. Design for the senses.

Instead of a year-end roundup or lookback, I thought I'd use a juicy recent branding headline as the topic of this month's post on one of my favorite marketing topics—positioning!

Marketing feels overwhelming for many creatives because it’s rarely taught alongside the craft of making in art and design schools. And yet marketing is an act of making in itself…of making connections, making a point someone might not have thought of before, of making ideas visible and irresistible, of making an emotional bridge between your work and the people who will cherish it, of making your unique perspective shine in a crowded world.

✨ From paint with crystals to whole-home integration, here’s what made HPMKT unforgettable. Whether we crossed paths at Market Square or in one of the many bustling showrooms, I hope you were just as enchanted by High Point Market’s magic this past October as I was!

Positioning your brand is like moving your plants around your home or office so they thrive in the right environment (do they need direct, indirect, or low-light? Exactly how much water is the perfect amount?). And this is essentially the way you should think about your brand.

Sidelined by house arrest for a few weeks thanks to a positive Covid test in the summer of 2022, I found myself immersed in my past; packing up 40 years of house history from my grandparents and unpacking a new life from boxes I recently moved from California to North Carolina.

⏰ Inspiration for your annual marketing budget planning. I couldn’t have said it any better, so before I say anything more I first want to say, thanks GAIL!

Sizzle theory and the evolution of the modern sales pitch. Like most people obsessed with emerging technologies through the years like film and video, my grandfather became a meticulous record keeper.

Is it reasonable to expect—throughout your months to years-long client engagement process—that every touchpoint of their experience with your brand might not just be well-considered, but unreasonably well-considered?

If you’ve ever been the underdog trying to vie for the attention of well, all the eyeballs, then you’ll understand this story.

It’s a choose-your-own-adventure kind of post today! Ever get that feeling like something just isn’t quite right, but you can’t put your finger on it exactly?

In the mid-1800’s the unimaginatively-named-yet-newly-incorporated city of High Point was quickly establishing itself as a city of industry that would change the fate of home furnishings and interior design in landmark ways. Little did anyone imagine what might become of this haute pointe over the next century and a half!

Be your own algorithm. In a world where algorithms dictate trends and social media seems to shape our creative expression, it's crucial to remember one important thing: the essence of true creativity lies not in perfection, but consistent, fearless expression!

A few weekends back, it was chilly and rainy (and dark by 5pm), so I snuggled up on my sofa with some delivery and started watching the Steven-Spielberg-produced series Life on Our Planet on Netlix.