Stop waiting for referrals. Start building demand.
Marketing School for Creatives is the only marketing system for interior designers built by someone who's actually marketed design businesses—using the E3 Storytelling Framework™ that turns you from referral-dependent to in-demand.
Built by a 25-year brand strategist who's worked with Airbnb, Tag Heuer, Estée Lauder, and boutique hospitality studios—now specifically for interior design firms ready to take control of their client pipeline.
“MSC was the best investment I’ve ever made in my business. It gave me clarity, confidence, and so many ideas—it’s like having a superpower!”
How many times have you thought...
"If I just had a better portfolio, the right clients would come..."
(But your portfolio is already stunning.)
"If I just posted more on Instagram, I'd get more inquiries..."
(You're posting. The inquiries aren't coming.)
"I just need one more referral to keep things going..."
(But what happens when they dry up?)
These are the stories talented interior designers tell themselves—but instead of building a sustainable business, they keep you in a constant cycle of feast or famine, hoping the next referral will land in your inbox.
You know your work is exceptional. But your business still feels unpredictable.
After years of relying on word-of-mouth, portfolio updates, and hoping the right people will "just find you," you've run out of patience with the uncertainty.
You're not alone.
Most interior designers feel this way:
73% of small business owners feel uncertain about their marketing strategy.
68% of designers say their biggest challenge is attracting consistent, high-quality clients.
70% of creative professionals have experienced burnout from marketing pressure.
Right now, marketing feels like guesswork.
You're spending more time trying to "figure out" marketing than actually designing—and every slow month makes you wonder if you're just not cut out for the business side of running a design practice.
You're trapped in the "referral-dependency cycle."
You wait for past clients to remember you.
You hope someone mentions your name to a friend.
You cross your fingers that your Instagram will somehow attract dream clients.
And when inquiries do come in, they're often:
Budget shoppers who want your expertise at junior designer prices
Wrong-fit clients who don't value your process
Tire-kickers who ghost after the initial consultation
You're talented enough to charge premium rates—but your pipeline doesn't reflect it.
The worst part?
You've built a beautiful brand. You have a strong portfolio. You deliver incredible transformations for your clients.
But none of that matters if the right people can't find you—or don't understand why they should hire you.
Marketing has taken over your confidence.
You're one more slow month away from:
Discounting your fees just to book something
Taking on projects that don't excite you
Questioning if you can actually sustain this business
And it feels like there's nothing you can do about it except hope the next referral comes through.
But what if there was a different way?
What if, instead of waiting for referrals...
...dream clients were actively seeking you out?
What if, instead of competing on price...
...you were positioned as the obvious choice for premium projects?
What if, instead of guessing at marketing...
...you had a proven system that actually works for design businesses?
That's not wishful thinking.
It's exactly what the E3 Storytelling Framework™ delivers.
Here's the truth most interior designers don't realize:
You don't have a marketing problem. You have a messaging problem.
Your work is beautiful. Your taste is impeccable. Your process transforms spaces.
But if your marketing doesn't communicate WHY someone should hire you over every other talented designer in your market...
...then all that talent stays invisible.
The designers who are fully booked? They're not better than you.
They just know how to tell a story that makes them the only choice.
Marketing is storytelling. And you already know how to tell stories.
As an interior designer, you tell stories every single day.
You tell stories through:
The way a room flows and feels
The colors, textures, and layers you choose
The transformation you create for your clients
Marketing is no different.
It's about telling the story of WHY someone needs you—not just WHAT you do.
When you approach marketing as storytelling, it finally makes sense.
It's time to learn the strategies you need to tell stories that sell.
Enter:
The E3 Storytelling Framework™
Our proven, message-first approach to marketing that finally feels natural—designed specifically for interior designers ready to take control of their client pipeline.
This is a structured yet flexible framework that helps you attract premium clients without overcomplicating the process, chasing algorithms, or sounding like everyone else. It's not another cookie-cutter strategy. It's a process that meets you where you are and helps you build a brand that speaks for itself.
Now, let me show you exactly how it works…
How The E3 Storytelling Framework™ Works
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Make your brand the only choice
Most interior designers think marketing is about explaining their services.
But clients don't hire designers for services—they hire them for transformation. For the feeling of coming home to a space that finally reflects who they are.
🌟 Extraordinary brands aren't louder—they're clearer.
This step helps you define your unique positioning in a way that makes dream clients immediately see why you're the perfect fit for them.
Instead of competing for attention with every other designer posting beautiful room reveals, you'll stand out effortlessly because your message is undeniable.
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Make people feel something
People don't make decisions based on logic alone. They choose designers who make them feel understood.
🔥 Nike doesn't sell shoes. They sell the feeling of pushing past limits.
🔥 Apple doesn't sell computers. They sell the feeling of what's possible.
🔥 Your design practice isn't just a service—it's the transformation you create.When your message resonates emotionally, selling becomes effortless.
In this step, you'll learn how to craft messaging that connects on a deeper level—so that when your ideal clients find you, they don't just see what you do; they feel why they need YOU specifically.
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Build a brand that’s unforgettable
Your marketing isn't just your website or Instagram feed.
It's every single moment someone interacts with your brand:
📌 The first time they see your work... they should feel like they've found exactly what they've been searching for.
📌 The way you describe what you do... they should instantly connect with your message and perspective.
📌 Every piece of content you create... your brand should reinforce who you are, what you stand for, and why you matter.
When your entire brand experience tells a cohesive, compelling story, clients don't just find you—they remember you.
And when they're ready to hire a designer, you're already at the top of their list.
With the E3 Storytelling Framework™, you'll finally have a clear, repeatable way to market your interior design practice—one that feels aligned, strategic, and genuinely like you.
💡 A Note About MSC's Focus
While our marketing speaks specifically to interior designers and home brands (because that's where Ericka has the deepest expertise after 25 years marketing design-led brands), the E3 Storytelling Framework works for ALL creative professionals.
MSC students include architects, brand designers, photographers, writers, makers, and creative entrepreneurs across industries.
The principles of strategic storytelling and message-first marketing are universal—we just use interior design as our primary lens because that's where we can be most specific and helpful.
If you're a creative professional ready to move from referral-dependent to in-demand, MSC was built for you.
If the E3 Storytelling Framework™ is the foundation…
MSC is the complete system.
The E3 Storytelling Framework™ gives you the strategic clarity.
But a framework alone isn't enough if you don't know how to apply it across your entire business.
That's where Marketing School for Creatives comes in.
“What’s taught in MSC is better than any college marketing class.
It’s beautifully designed, actionable, and makes marketing finally feel attainable.”
Join us for
The only marketing program built for interior designers who want to go from referral-dependent to in-demand—without feeling salesy, overwhelmed, or like you have to be everywhere all the time.
Learn the same E3 Storytelling Framework Ericka developed working with Airbnb, Tag Heuer, and boutique hospitality brands over her 25-year career—now streamlined specifically for solo interior design practices ready to build predictable client pipelines without discounting, posting more, or waiting for word-of-mouth. Inside MSC, you'll follow a proven, step-by-step system that transforms your brand into a client magnet—so you can focus more on designing and less on worrying about where your next project will come from.
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“I've done a lot of other well-known business and marketingprograms out there, but believe me when I tell you Ericka's is the best.”
— JESSICA | TX
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Where do I begin?! Clarity would be at the top of the list. I've gone from confused about every 'next step' to feeling like I have a road map.
— ELIZABETH P | Interior Designer
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MSC exceeded my expectations. I've not done an online course before, but every frame is beautiful, informative, and assuring. The whole tone of MSC is a pleasure.
— JANE D | Interior Design Industry Leader
What’s Inside MSC
Your Core Curriculum:
The 6-Step Marketing System
Your step-by-step path to predictable client pipelines
Drawing on over two decades of experience marketing design-led brands—from Airbnb to boutique hospitality studios—Ericka has developed a completely unique curriculum specifically for interior designers.
With MSC, you'll follow a clear, proven framework that takes the guesswork out of marketing and helps you attract dream clients consistently—without spending all your time "selling."
Learn at your own pace—binge it all at once or progress over a timeline that suits your schedule.
Every module includes actionable lessons, workbooks, templates, and real-world examples from actual design business marketing campaigns—so you can immediately apply what you learn.
Inside MSC, you'll follow this proven 6-step system:
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Stand out in a saturated market by defining what makes you different.
Before you can attract the right clients, you need to position yourself as the only choice in your niche.
In this step, you'll craft a brand story that instantly resonates with your ideal clients—so they see your value and feel an emotional connection to your work from the first interaction.
For interior designers, this means:
Defining what makes your design perspective unique (beyond "I create beautiful spaces")
Identifying the specific transformation you deliver that sets you apart
Crafting messaging that attracts premium clients who value your process
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Your brand's visuals should do more than look pretty—they should tell a story.
This step helps you create a compelling, recognizable brand presence across all platforms, ensuring that every touchpoint reinforces your story, builds trust, and makes you instantly memorable.
For interior designers, this means:
Aligning your brand visuals with your positioning (not just your aesthetic preferences)
Creating a cohesive visual system that works across portfolio, website, social, and client materials
Ensuring your brand looks as premium as the projects you want to attract
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Description text goes hereStop feeling like you need to be everywhere all the time.
A great brand story is only powerful if you have a marketing strategy to support it. Instead of guessing where to show up, this step helps you create a focused strategy that works for you—one that feels natural, aligned, and sustainable.
For interior designers, this means:
Identifying the 1-2 platforms where your dream clients actually spend time (not just where "everyone" says you should be)
Creating a content strategy that showcases your work AND your perspective
Building a sustainable marketing rhythm that doesn't burn you out
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More visibility doesn't mean more work—it means being strategic.
This step helps you attract dream clients effortlessly by leveraging organic marketing, strategic visibility, and smart positioning—without burning yourself out trying to keep up with every social media trend.
For interior designers, this means:
Using your portfolio strategically (not just posting pretty rooms)
Leveraging PR, features, and industry partnerships to reach high-value clients
Building visibility that attracts clients who can actually afford you
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Your marketing should make people trust you before they even inquire.
Instead of feeling like you're constantly "selling," this step helps you create content that positions you as an expert and thought leader in your niche.
You'll educate, inspire, and connect with your audience in a way that builds trust and makes hiring you the obvious choice.
For interior designers, this means:
Creating content that showcases your expertise (not just your finished projects)
Educating clients on what makes good design—and why your approach delivers it
Building a reputation as THE expert in your specific niche or style
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By this step, you'll know exactly how to move clients from interested to invested—without feeling pushy.
You'll learn a simple, repeatable system for turning inquiries into paying clients with ease—and for raising your rates without apology.
For interior designers, this means:
Confidently communicating your value and pricing
Creating a client journey that pre-qualifies and attracts the right fit
Converting inquiries without endless back-and-forth or tire-kickers
Monthly Office Hours (Signature Tier)
Get hands-on support directly from MSC founder Ericka Saurit
Experience monthly live office hours where you can get specific feedback on your marketing challenges, messaging, positioning, and strategy.
Walk away with quick fixes and supercharged inspiration to tackle the marketing obstacles standing in your way.
Submit your questions in advance via our form, and Ericka will address them during the live session—plus surprise guest experts throughout the year.
Can't make it live? No worries—all sessions are recorded and available on-demand within 24 hours.
Quarterly Hot Seats (Signature Tier)
Deep-dive strategy sessions at months 3, 6, 9, and 12
Get personalized, in-depth feedback on your specific business and marketing challenges during quarterly hot seat sessions with Ericka.
This is where real breakthroughs happen—when Ericka can dig into YOUR unique business and help you solve the exact challenges holding you back.
Guest Expert Library
Expand your marketing skillset with 25+ on-demand workshops
Master trending topics with leading experts in our library of workshops covering:
Video storytelling for designers
AI + ChatGPT for content creation
PR & pitching to design publications
Instagram & Pinterest strategies
SEO for interior designers
Creating design collections
Monetizing your creative vision
Podcast marketing
Copywriting that converts
Photography techniques
Email marketing mastery
Building a creative team
Licensing and partnerships
...and so much more!
These workshops offer you additional ways to enhance your skills and stay ahead in the ever-evolving world of design marketing.
Community Access
Connect with like-minded interior designers building sustainable businesses
Foundations Tier: Peer-to-peer community access
Signature Tier: Full community access with direct interaction from Ericka and her team
Get support, accountability, feedback, and collaboration opportunities with other designers who understand exactly what you're building.
Priority Access to Annual Live Events
Connect with a community of design business leaders throughout the year
Get front-row access to all our annual hybrid (in-person + virtual) events:
MSC Live: Our annual flagship summit (January)
Summer School: Mid-year intensive training (June/July)
Fall Marketing Sprints: Focused implementation sessions (September/October)
Can't attend live? All sessions are recorded and available on-demand within 24 hours.
Are you ready to transform your marketing, amplify your creative power, and achieve the success you deserve?
All of this—and more—is waiting for you inside Marketing School for Creatives.
Join us today and step into your marketing mastery.
Right now, your brand is a diamond in the rough
It’s Time to Shine!
“MSC exceeded my expectations! I learned so much more than just marketing strategy—I learned how to connect with potential clients through identifying with their vision, meeting them on their ground, and persuading with intention and empathy.”
— Ken L | Creative Professional
What makes MSC different from every other marketing program?
You’ve tried the “expert” advice, the online courses, the “just post more” strategy.
So… what makes MSC different?
1. Built by someone who's actually marketed design businesses.
Most marketing courses are taught by "marketing experts" who've never worked in the design industry.
MSC is different.
Ericka Saurit has spent 25 years as a brand strategist working with design-led brands—from Airbnb, Estée Lauder, and Tag Heuer to boutique hospitality studios competing in saturated markets.
She knows what it takes to position an interior design business for premium clients because she's done it hundreds of times—for agency clients who pay $15K-60K for the same strategies you'll learn inside MSC.
2. Uses the same framework major brands pay $15K-60K to implement.
The E3 Storytelling Framework isn't theory.
It's the exact system Ericka developed over 25 years working with globally recognized brands and boutique design studios—now streamlined specifically for solo interior design practices.
Most marketing courses teach tactics.
MSC teaches you how to think like a strategist—so you can build a brand that works for you, not the other way around.
3. Message-first, not tactics-first.
Here's the reality:
No amount of Instagram Reels, Pinterest pins, or email sequences will work if your message isn't clear.
Before you can market effectively, you need to know:
What makes you different from every other talented designer
Why someone should hire YOU specifically
How to communicate your value in a way that resonates
MSC starts with message—because that's what makes everything else work.
4. Designed for how interior designers actually think.
You're not a marketer. You're a designer.
You think in visuals, narratives, and transformation. You care about depth, nuance, and the details that make a project extraordinary.
MSC respects that.
This isn't a generic business course trying to turn you into a "marketing machine." It's a system built specifically for creative professionals who want to market with the same level of craft and intention they bring to their design work.
Now, let's take a step back and imagine...
What's possible after you join MSC?
Imagine waking up without the constant weight of "where will my next client come from?"
Your work is valued—and paid for accordingly. No more undercharging or working with clients who don't respect your expertise.
Your income is consistent, not unpredictable. You're no longer living project to project, scrambling to fill gaps in your calendar.
You finally feel in control. No more guessing, second-guessing, or hoping something will stick.
Marketing isn't the thing holding you back anymore—it's the thing driving your business forward.
Instead of constantly chasing clients… dream clients are finding you.
Instead of overthinking every post or email… your messaging is clear and effortless.
Instead of feeling invisible online… your brand stands out, instantly resonating with the people who need your work the most.
At the end of the day, this isn't just about marketing.
It's about having an interior design business that gives you the freedom, stability, and impact you've been working toward.
That's what's waiting for you inside MSC.
Choose Your Path
✦
Choose Your Path ✦
MSC Foundations
Self-guided learning for confident self-starters
$997
or 3 payments of $367
What You Get:
Complete E3 Storytelling Framework + 6-step marketing system
All guest expert workshops (25+ on-demand sessions)
Access to all office hours & event recordings (1-week delay)
Peer-to-peer community access
Templates, workbooks, swipe files, and case studies
Priority access to MSC Live, Summer School, and Fall Sprints
12-month access (extensions available)
Perfect if you:
Are a self-starter who just needs the proven system
Are budget-conscious or bootstrapping
Are comfortable implementing independently
Want the curriculum without live support
MSC Signature
Guided implementation with expert support
$2,497
or 6 payments of $467
What You Get:
Everything in Foundations, PLUS:
Live monthly office hours with Ericka (submit questions in advance)
Quarterly live hot seat opportunities (months 3, 6, 9, 12)
Full community access with direct Ericka interaction
Guest expert live sessions (2-3 per year)
Priority support from the MSC team
12-month access (extensions available)
Perfect if you:
Want clarity AND guided implementation support
Value live access to Ericka and her expert feedback
Learn best with community and accountability
Want to fast-track your results with personalized guidance
We've helped many people around the world master marketing with the strategies we teach in this program, and I know that if you're committed to growing your business and your career, you'll get even more value out of MSC than just one year.
Because of the instant access nature of this online program, there are no refunds available under any circumstances. It simply wouldn't be fair to the students who are dedicated to their own transformation, paying for the course, and putting in the work.
If you're serious about transforming your business into a brand, we can't wait for you to join us in Marketing School for Creatives!
It's an investment that pays for itself.
Let's be real...
Bad or nonexistent marketing is already costing you more than you think.
How many dream clients have passed you by because your message didn't land?
How much revenue have you left on the table by undercharging because you weren't positioned as premium?
How much time have you wasted second-guessing your strategy, tweaking endlessly, and still seeing little traction?
You could:
Hire a branding agency for $10,000+ and hope they get your vision right
Hire a marketing consultant for $5,000+ for a single strategy session
Spend years piecing together free advice, testing, and tweaking—while your business stays stuck in the referral cycle
...or you could get the exact system you need. Right now.
Inside Marketing School for Creatives, you don't just learn—you build.
Your brand messaging, positioning, and marketing materials aren't something you'll work on "later." You'll create them inside the program.
By the time you finish, your marketing is already working for you.
Meet Your Instructor
Ericka Saurit, Founder of Saurit Creative
25 years of marketing design-led brands. Now teaching interior designers the system that works.
Ericka isn't a "marketing guru" who stumbled into teaching courses.
She's spent over two decades as a brand strategist and creative director working with some of the world's most recognized design-led brands—including Airbnb, Tag Heuer, Estée Lauder, and Procter & Gamble—as well as boutique hospitality studios competing in saturated markets.
She's led global marketing teams, taught brand strategy at top design universities, and built the E3 Storytelling Framework that her agency clients pay $15,000-50,000 to implement.
But here's what makes her different:
Ericka started her career as an interior designer and creative director—working with firms like Ralph Appelbaum Associates in Beijing on major cultural and hospitality projects (including the 2008 Beijing Olympics, Shanghai Expo, and Shanghai Natural History Museum).
She understands the design world because she lived it.
She knows what it's like to:
Pour your soul into a project and struggle to communicate its value
Battle the "creative vs. business" tension
Navigate the gap between beautiful portfolio and sustainable business
That's why she's on a mission to help interior designers build brands that reflect the true caliber of their work—without burning out, selling out, or waiting for referrals to save them.
Marketing School for Creatives is the system she wish she'd had 20 years ago when she started her own practice.
Now, she's handing it to you.
While MSC's marketing focuses on interior designers—where Ericka can be most specific given her deep design industry roots—she's worked with creative professionals across every discipline: brand designers, photographers, architects, artists, makers, and creative entrepreneurs.
The E3 Storytelling Framework isn't industry-specific—it's based on universal principles of brand psychology and strategic storytelling. That's why it's worked for global brands like Airbnb and boutique creative studios alike.
If you're a creative professional ready to market with clarity and confidence, MSC will work for you—regardless of your specific discipline.
“MSC helped me discover my differentiators and craft my brand story and taglines. I didn't really know what to expect, but I've found the course incredibly helpful.”
— Elizabeth E | Interior Designer“It all makes so much sense and feels so attainable when Ericka guides the process. Each segment built upon the next to reveal how to create a holistic brand story and marketing strategy.”
— JD | NORTH CAROLINA
Is Marketing School for Creatives right for me?
MSC isn't for everyone—and that's what makes it so powerful.
It's built specifically for interior designers who are ready to take control of their marketing and grow their business in a way that feels natural and aligned with their creative process.
You're a perfect fit for MSC if...
You're an interior designer or architect (2-10 years in business)
You have a strong portfolio and design skills—but your business feels unpredictable because you're relying on referrals.
You're tired of the guessing game
You're done piecing together random marketing advice that never quite works for design businesses.
You're ready for clarity
You want a clear, repeatable system that helps you market your practice confidently—without feeling salesy or inauthentic.
You want to attract premium clients consistently
You're ready to move from hoping for the next inquiry to building a predictable pipeline of dream projects.
You're ready to charge what you're worth
You want to raise your rates and attract clients who value your expertise—not bargain shoppers.
You're willing to put in the work
You're ready to implement a proven strategy (not just consume another course and do nothing with it).
You want community and support
You're excited to connect with like-minded designers who are building sustainable, profitable businesses.
MSC might NOT be for you if...
❌ You're looking for a quick fix—MSC is about long-term, sustainable growth, not overnight hacks or viral Instagram tactics.
❌ You're not willing to implement—This program gives you everything you need, but you have to take action to see results.
❌ You think marketing is just about running ads or following trends—MSC is about real connection, strategic positioning, and storytelling.
❌ You want done-for-you services—MSC gives you the tools and system, but this isn't a branding agency. You'll be building your own marketing (with expert guidance).
❌ You're not ready to invest in your business—If you're still in the "dabbling" phase or not committed to building a sustainable practice, this isn't the right time.
Still with me?
Then MSC was built for you.
Let's build your in-demand interior design practice together.
Imagine how it would feel to...
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Transform your design story into a magnetic brand that attracts premium clients who value your expertise—without having to compete on price or chase referrals.
02
Enjoy a clear, organized marketing strategy that saves time and energy, allowing you to focus on designing while consistently attracting aligned clients.
03
Watch your business thrive as your marketing system consistently fills your pipeline with dream projects—turning your creative vision into a sustainable, profitable reality.
Your Questions, Answered
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Foundations ($997) gives you everything you need to implement the system independently: the complete curriculum, guest expert workshops, templates, community access, and recordings of all live sessions (with a 1-week delay).
Signature ($1,997) adds live support and personalized guidance: monthly live office hours with Ericka where you can submit questions and get direct feedback, quarterly hot seat deep-dives, full community access with Ericka's direct involvement, and priority support.
Think of it this way:
Foundations = Self-guided implementation with all the tools
Signature = Guided implementation with expert feedback and accountability
Most designers choose Signature because the live access to Ericka accelerates results and helps you avoid costly mistakes.
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Great question—here's the complete breakdown by tier:
🎯 MSC Foundations ($997)
Complete E3 Storytelling Framework + 6-step marketing system curriculum
25+ guest expert workshops (on-demand)
All live session recordings (1-week delay)
Peer-to-peer community access
Templates, workbooks, swipe files, case studies
Priority access to MSC Live, Summer School, and Fall Sprints
12-month access (extensions available)
Perfect for: Self-starters who want the complete system and can implement independently
⭐ MSC Signature ($1,997)
Everything in Foundations, PLUS:
Live monthly office hours with Ericka (submit questions, get direct feedback)
Quarterly live hot seat opportunities (months 3, 6, 9, 12)
Full community access with Ericka's direct involvement
Guest expert live sessions (2-3 per year)
Immediate access to all recordings (no delay)
Priority support from MSC team
12-month access (extensions available)
Perfect for: Designers who want guided implementation, live feedback, and accountability
What you're really getting:
A proven, message-first marketing system that helps you go from referral-dependent to in-demand—built by someone who's actually marketed design businesses for 25 years, now adapted specifically for interior designers (and all creative professionals).
By the time you finish MSC, you won't just have more marketing "knowledge"—you'll have built your actual brand messaging, positioning, and marketing strategy that's working for your business.
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MSC is hosted on Circle. Here's exactly what happens the moment you join MSC:
Immediately after enrollment:
Welcome email arrives with your login credentials and next steps
Access to your MSC member dashboard on Circle (available on desktop + mobile app)
Complete curriculum available to start learning right away
Guest expert library unlocked (25+ workshops ready to watch)
Community access activated so you can introduce yourself and start connecting
Within 24-48 hours:
Orientation email with recommended first steps and how to get the most out of MSC
Schedule of upcoming live sessions (office hours, hot seats, events)
Access to all workbooks, templates, and resources for download
Your first week:
Most students start with Module 1: Clarify Your Brand Story and work through the E3 Framework while exploring the community and guest library at their own pace.
If you're in Signature Tier: You'll also get information about the next live office hours session and how to submit questions.
You're not alone: We'll guide you through exactly where to start and how to make progress without feeling overwhelmed.
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You get 12 months of full access to everything in MSC from your enrollment date—including the complete curriculum, guest expert library, community, and all live sessions (monthly office hours, quarterly hot seats, annual events).
After your 12 months:
You can extend your access if you want to continue with live support, fresh content updates, and community—we offer affordable annual renewal options.
If you choose not to renew, you'll keep any workbooks, templates, and materials you downloaded during your membership—they're yours forever.
Why 12 months? Most students need 2-3 months to complete the core curriculum, then the remaining 9-10 months to implement, refine, and get ongoing support as they apply what they've learned to their real business. A full year gives you time to go through multiple business cycles (slow seasons, busy seasons, client launches) with MSC backing you up.
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MSC is self-paced and open enrollment—you can join anytime and start immediately.
Here's how it works:
Core curriculum: Self-paced, available immediately upon enrollment
Monthly office hours (Signature): Happen monthly on a set schedule (you join the next available session)
Quarterly hot seats (Signature): Scheduled at months 3, 6, 9, 12 of your enrollment
Annual events: MSC Live (January), Summer School (June/July), Fall Sprints (September/October)
You get 12 months of access from your enrollment date, so you can learn at your own pace while still getting live support throughout the year.
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No problem—we've designed MSC so you never miss out.
All live sessions are recorded and available on-demand within 24 hours:
Monthly office hours
Quarterly hot seats
Guest expert sessions
Annual events (MSC Live, Summer School, Fall Sprints)
Here's how access works by tier:
Signature Tier ($1,997): Immediate access to all live session recordings—available within 24 hours of the session ending.
Foundations Tier ($997): Access to all recordings with a 1-week delay. You'll still get all the same content, just slightly behind the live participants.
Bottom line: Whether you're in a different time zone, have a packed client schedule, or just prefer learning on your own timeline—you'll get full access to everything. MSC works with your life, not against it.
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Absolutely. While our marketing focuses on interior designers (because that's where Ericka has 25 years of deep expertise and can speak most specifically to the challenges), the E3 Storytelling Framework and 6-step system work for ALL creative professionals.
MSC has successfully helped:
Architects and landscape designers
Brand designers and creative directors
Photographers and visual artists
Writers and content creators
Makers, artists, and creative entrepreneurs
The E3 Framework is built on universal principles of brand storytelling and strategic positioning—which is why it's worked for everyone from Airbnb to boutique creative studios.
The curriculum uses interior design examples, but the frameworks, strategies, and systems apply to any creative business where you're selling transformation, expertise, and creative vision.
If you're a creative professional who's tired of referral-dependency and wants to build a sustainable marketing system, MSC will work for you.
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MSC works best for designers who are 2-10 years into their practice—meaning you already have:
A portfolio of completed projects
Some client experience (even if just a few projects)
Basic design skills and process
If you're earlier than that (still in school, just launched, haven't completed any client projects yet), MSC might be premature. You need to build some foundation first before marketing becomes the strategic lever.
If you're in the 2-10 year range, MSC is perfect—you have the skills, you just need the marketing system to match.
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Posting on Instagram (or any platform) without a clear message and strategy is like showing up to a networking event without knowing what you do or who you serve.
You might create beautiful content, but if your messaging doesn't clearly communicate:
What makes you different
Who you're for
Why someone should hire YOU specifically
...then all that effort is just noise.
MSC gives you the message-first foundation that makes all your tactics actually work—so when you post on Instagram (or anywhere), it's strategic, not just hopeful.
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Not at all—MSC will actually make your relationship with your brand designer MORE productive.
Here's why:
A brand designer creates your visual identity (logo, colors, fonts, website design).
MSC helps you clarify your positioning, messaging, and marketing strategy—which is what INFORMS those visual decisions.
Many designers come to MSC after working with a brand designer and realizing: "My brand looks beautiful, but I still don't know how to talk about what I do or attract the right clients."
MSC fills that gap. And if you're currently working with a designer, MSC will help you show up to those sessions with clarity—making their work even more effective.
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Most marketing courses are taught by "marketing experts" who've never worked in creative industries. They teach generic tactics that don't account for how creative businesses actually work.
MSC is different because:
Built by someone who's actually marketed design businesses (not a "marketing guru")
Uses the same framework major brands pay $15K-50K to implement (not theory)
Message-first, not tactics-first (fixes the root problem, not symptoms)
Designed for how creatives think (respects your intelligence and creative process)
Proven with real creative businesses (from Airbnb to boutique studios)
MSC teaches you how to THINK like a strategist—so you can build a brand that works for you, not just follow someone else's playbook.
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MSC is designed to fit into your real life as a busy creative professional.
Minimum commitment: 2-3 hours per week to go through the curriculum and complete the exercises.
Realistic pace: Most students spend 3-5 hours per week and complete the core curriculum in 2-3 months, then continue refining and implementing while accessing live sessions and community support throughout their 12-month access period.
You can go faster or slower based on your schedule—the curriculum is self-paced, and you have a full year of access (with the option to extend).
The key is consistent implementation, not cramming. Small, strategic actions compound over time.
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Yes!
Foundations: $997 pay-in-full OR 3 monthly payments of $367
Signature: $2,497 pay-in-full OR 6 monthly payments of $467
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Is there a refund policy?
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Yes! MSC is hosted on Circle, which has a mobile app for iOS and Android.
You can watch lessons, access workbooks, participate in community discussions, and attend live sessions from your phone or tablet—perfect for learning on the go.
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We're here to help! Email us at hola@sauritcreative.com or DM us on Instagram @sauritcreative and we'll get back to you within 1-2 business days.
Ready to take control of your client pipeline?
✨ Find your voice and stand out
✨ Build trust with your ideal clients
✨ Market your design business with confidence
Learn the proven, story-driven marketing system for interior designers who want to build a meaningful brand without the overwhelm.