With competition for projects in the new year heating up, standing out in the marketplace has never been more important. How you position your brand will determine whether you attract the quality of clientele that will truly elevate your business. Led by marketing strategist Ericka Saurit, this laser-focused workshop dives into the details of impactful brand positioning, showing you how to upgrade your image from mainstream to elite. Going above and beyond the basics, she outlines advanced tactics to shape perception, convey value and build a magnetic brand identity. From your website to social media platforms, you’ll learn the five most powerful marketing moves to synergize every sector of your online presence, tell compelling stories and center your firm as the sought-after choice. You’ll leave the course equipped with insights and actions to differentiate yourself in a way that will entice your ideal clients and fill your project pipeline. 

I'm excited to continue my educational series with Business of Home this month with a workshop tailor-made to help designers understand how to fill their project pipelines when they’re properly positioned.

Running a creative business is all about selling your vision, and a solid marketing budget is your lens to see that vision come to life.

Whether you've kept to your marketing plan or have left things to be more spontaneous this year, it's time to think about budgeting with the same intention you bring to your design projects. Even if it seems like your pipeline may be slower than previous years, there's no better time to double down on marketing to stay connected and relevant to your potential clients.

In this Launch workshop hosted by BOH, I'll walk you through a simple, actionable framework to make marketing investments that actually move the needle for your business. We’ll leave the last 30 minutes for you to ask specific questions about your own budgets, so bring ALL your questions and be ready to learn and get inspired!

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand how to budget properly for their promotion.

Whether you’re building your brand from scratch or refining an existing one, this is the Office Hours for you.

During the virtual session, experienced marketing expert Ericka Saurit will offer personalized brand strategy support, answering all your presubmitted and real-time questions about your most pressing branding and marketing challenges.

Whether you’re creating for Instagram, your website or an email campaign, the need to generate high-quality, on-brand content has never been higher. While the demand may seem daunting, branding and marketing strategist Ericka Saurit is here to let you in on a little industry secret: In this era of constant content, your new secret weapon is clarity, not hustle. Her interactive workshop breaks down how to break free from the grind. She’ll demonstrate ways to use ChatGPT as not merely a copy-and-paste machine but a foolproof tool to multiply one strong idea into five strategic content pieces that work across all your marketing channels. After walking you through the steps to define, refine and upload your unique voice and brand story, she’ll show you exactly how to prompt ChatGPT to produce a suite of aligned marketing content that moves your clients from discovery to inquiry. Whether you’re new to AI or looking to sharpen your skills, this class will teach you to turn ChatGPT into a brand-enforcing creative partner. - BOH

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where AI fits into their holistic marketing program—and how to employ these tools to express what makes their business unique, resonant, and highly referable.

Instagram shouldn’t be your entire marketing plan—but it’s certainly one powerful part of it. In part two of my Social Storytelling series, I’ll take you deeper into the visual side of self-promotion, dissecting how your Instagram feed, stories and content work together to deliver a cohesive, scroll-stopping message about your unique design brand.

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where Instagram fits into their holistic marketing program—and how to employ the platform to express what makes their business unique, resonant, and highly referable.

Instagram shouldn’t be your entire marketing plan—but it’s certainly one powerful part of it.

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where Instagram fits into their holistic marketing program—and how to employ the platform to express what makes their business unique, resonant, and highly referable.