Using AI for Content Mastery

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where AI (and ChatGPT specifically) into their holistic marketing program—and how to employ the platform to express what makes their business unique, resonant, and highly referable.

📆 Wednesday, September 17 1-3pm EST

Whether you’re creating for Instagram, your website or an email campaign, the need to generate high-quality, on-brand content has never been higher.

While the demand may seem daunting, branding and marketing strategist Ericka Saurit is here to let you in on a little industry secret: In this era of constant content, your new secret weapon is clarity, not hustle.

Her interactive workshop breaks down how to break free from the grind. She’ll demonstrate ways to use ChatGPT as not merely a copy-and-paste machine but a foolproof tool to multiply one strong idea into five strategic content pieces that work across all your marketing channels.

After walking you through the steps to define, refine and upload your unique voice and brand story, she’ll show you exactly how to prompt ChatGPT to produce a suite of aligned marketing content that moves your clients from discovery to inquiry. Whether you’re new to AI or looking to sharpen your skills, this class will teach you to turn ChatGPT into a brand-enforcing creative partner.

In this class, attendees will learn:

• How to map content to each phase of the client journey

• How to create and upload a brand voice and narrative files to ChatGPT

• The anatomy of a strong content prompt that saves time and promotes consistency

• How to use ChatGPT to repurpose one idea into multiple on-brand content pieces
  
  Additional Information:This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

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