Intro to Social Storytelling: Mastering Instagram with Intention

Instagram shouldn’t be your entire marketing plan—but it’s certainly one powerful part of it.

I'm excited to continue my year-long educational series with Business of Home this month with a workshop tailor-made to help designers understand where Instagram fits into their holistic marketing program—and how to employ the platform to express what makes their business unique, resonant, and highly referable.

📆 Wednesday, May 14 1-3pm EST

This is part one of a two-part social storytelling series, an introductory session where we'll explore how to think like a brand and communicate like a master narrator.

Going far beyond tactics and trends, I'll share with you how to uncover the deeper methodology behind utilizing Instagram with intention as a means to create impact. You’ll come away with an understanding of how to not just gain followers but use content to connect emotionally with your ideal clients.

In this class, attendees will learn:

• Why Instagram should support (not define) your marketing strategy

• The five essential marketing moves that shape high-performing content

• How to connect your brand message to what your audience actually cares about

• How to use Instagram to build trust and stay top-of-mind with ideal clients

After this class, attendees will have:

• Clarity on the emotional message your content should deliver

• A strategic lens for evaluating what to post and why

• A redefined view of ROI for time spent on social media

• Tools to connect your Instagram efforts to a wider content ecosystem