Last month, we talked about positioning—how defining the space you want to own in your client’s mind makes your brand more focused, more magnetic, and more you.

This month, we’re going a level deeper. Because even when you know who your ideal client is, there’s still one essential question left:

What actually makes them say yes?

Let me be perfectly clear.

A monthly column about brand messaging and marketing for interior designers who are done playing small.

Presented by DSA and written by Ericka Saurit.

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Design is powerful. But without the right words, even your best work can go unseen.

After two decades in the global design industry, I’ve seen how deeply our spaces shape us—and how often designers struggle to articulate the value of what they do.

That’s why I’ve partnered with the Designer Society of America to offer something more than just advice—a monthly column with one powerful idea at a time. Designed to sharpen your message and elevate your voice. Thoughtful. Actionable. Rooted in real design practice.

Because the right marketing message doesn’t just describe what you do—it defines what you’re here to change.

Your work already speaks volumes. Let’s make sure your message does too.