🎉 Your fall HPMKT edit is here...
Feeling a bit star struck while sharing the stage this fall with Christopher Grubb, Sam Cury, Rachel Fasciani, and Aviva Stanoff in the Casa Italia | Natuzzi showroom on our panel about Immersive Luxury.
This fall feels different to me…not because there's more showrooms or more events to plan around.
It feels different because High Point Market is changing again.
The best version of Market now lives in the spaces where commerce and community overlap. It's most alive in the conversations between appointments, the courtyards, the cocktail hours, the panel discussions, the unexpected introductions, the small independent brands you almost missed (but are so glad you stumbled upon or circled back to!), and the showrooms that understand you don’t build lasting relationships by rushing people through new product intros.
High Point Market matters because this industry still needs physical experiences to sell physical things. You can source online from anywhere in the world or attend webinars from your gorgeous Verellen sofa like me, but you cannot replace the feeling of sitting on that very sofa, running your hand across the fabric, meeting the people who make it and bring it to market, talk to execs while sipping any number of delicious drinks, or bump into an industry friend who changes the trajectory of your whole afternoon.
These things only happen in person at HPMKT.
It’s not just about product (you can see that anywhere), it’s about relationships.
The new showroom strategy is not simply more space/ more product…but more time, more intimacy, more context, more storytelling, more hospitality, and more reasons to linger awhile!
Yes, hospitality has always played a role in business, especially at trade shows. But what I’m seeing more and more at HPMKT is something far and beyond more interesting.
Showrooms are becoming places where the hospitality is the experience.
Outdoor spaces, rooftops, courtyards, lounges, super cool re-imagined mills, shoppable party tents, and in-between places are being activated with more and more intention.
Brands are borrowing from hospitality, retail, cultural programming, and private clubs to create worlds you can actually step into and a showroom gives your brand something rare and extraordinary: a controlled environment where every material, scent, sound, sightline, conversation, cocktail, courtyard, and chair becomes part of your story.
And that’s exciting news for the home industry.
What’s changing this fall...
While you can still find me presenting and paneling at 3 events this fall (see list below), I’m taking a step back to focus more on curating immersive brand experiences for one of my clients, Amadi Collective.
Amadi Collective is HPMKT’s only textile-forward showroom devoted entirely to independent brands, with rugs, textiles, wallcoverings, furniture, and artisan home brands brought together in one deeply layered, thoughtfully curated space. It was created for designers who source with intention and want to discover materials with story, craft, and character.
It's a playground for your imagination (and your senses)!
And this fall, we’ve put together a beautiful lineup of conversations, book signings, brunches, panels, aperitivos, and good old-fashioned lingering.
I hope you'll come by with your market bestie, and stay longer than you planned!
Amadi Collective (across from Verellen)
520 S Hamilton Street
Shuttle Stop # 4 | Green Line
Here’s where you’ll find me this week:
Thursday, October 15
Thursday, October 15 | 3–5pm
Opening Preview & Cocktail Reception
📍 Amadi Collective Showroom | 520 S Hamilton St
Celebrate the debut of the new Amadi Collective showroom with an exclusive first look at a curated lineup of independent rug, textile, and home brands. Expect cocktails, light bites, and a chance to meet some of the most exciting emerging makers in our industry.
A beautiful way to ease into Market. RSVP here >>
Friday, October 16
10am-12pm daily | Brunch, Bubbles, and Beautiful Things
📍 Amadi Collective Showroom | 520 S Hamilton St
11am-12pm | Book reading and signing with Susan Jamieson, author of Bridget Beari Color Rules
📍 Amadi Collective Showroom | 520 S Hamilton St
2:30-3:30pm | Get Your Story Straight Messaging Workshop
📍 Feizy Rugs Showroom | 309 N Hamilton St
3-5pm daily | Good Things in the Making Happy Hour
📍 Amadi Collective Showroom | 520 S Hamilton St
5-8pm | The Ticking Tent Opening Night Preview Party
📍313 Space
Saturday, October 17
10-11am | Artist talk with Roderick Hidalgo and Josh Kasper of Studio Kasa
📍 Amadi Collective Showroom | 520 S Hamilton St
1-2pm | Designer Panel The Instinct Before the Edit: How great designers build a signature point of view
📍 Amadi Collective Showroom | 520 S Hamilton St
3-4pm | Marketing and Messaging Science with Jen Smiga and Ericka Saurit
📍Suites at Market Square Seminar Room T-1022
Sunday, October 18
11am-12pm | Designer Panel Color Crush! Why it's time to fall in love with color again
📍Amadi Collective Showroom | 520 S Hamilton St
2-3pm | Fireside Chat The New Provenance of Home
📍Amadi Collective Showroom | 520 S Hamilton St
3:30-4:30pm | Immersive Luxury: How the Best Firms Deliver on Every Promise
📍 Casa Italia in the Natuzzi Showroom | 130 W. Commerce Avenue
Monday, October 19
11am-1pm | Star Style brunch and book signing with Martyn Lawrence Bullard
📍 Amadi Collective Showroom | 520 S Hamilton St
2-3pm | Designer Panel How AI is Building the Future of Interior Design
📍 Amadi Collective Showroom | 520 S Hamilton St
3-4pm | Women at Home in Tech meetup and happy hour
📍Amadi Collective Showroom | 520 S Hamilton St
Need help navigating Market?
Whether it’s your first market or your fiftieth, I’ve created a custom Market map you can save to your phone to help you get around while you're here (there are layers and descriptions for my favorite showrooms, parking, and local places to eat and drink):
Business of Home Designer's Guide to HPMKT >>
Cool Girl’s Guide to HPMKT >>
Official HPMKT app and website >>
I can’t wait to see you in High Point this week and next!
*About the author
Ericka Saurit (enchanté in case we haven’t met! 👋) is a designer and brand strategist, obsessed with how our built environment shapes the human experience.
Through this blog and her popular newsletter, she shares stories and insights about marketing, branding, and the home industry’s creative pulse.
*My hope is to spark ideas that help you grow your business and build a brand that truly shines.✨
