What really happens during a brand refresh, and why is it about so much more than a new logo or website?

In this episode of Marketing School for Creatives, Ericka Saurit takes you behind the scenes of two recent client projects to show what a Brand Roadmap actually looks like in practice. Through two in-depth case studies, she reveals how thoughtful brand strategy helps established creative businesses bridge the gap between the value they deliver and the story their brand is telling.

What if the goal of your marketing isn’t to beat the algorithm—but to outgrow it?

In this episode of Marketing School for Creatives, Ericka Saurit challenges one of the most common (and exhausting) beliefs in modern marketing: that more visibility equals more success. Instead, she introduces a powerful shift—from chasing attention to building true brand leverage.

In this episode of Marketing School for Creatives, Ericka Saurit sits down with Greg Hastings to unpack one of the most overlooked gaps in creative businesses: the ability to clearly communicate value

In this episode of Marketing School for Creatives, Ericka Saurit sits down with Nicole Lashae Hall, founder of Thrive In Design, to explore how interior designers can move beyond traditional industry expectations and create businesses rooted in purpose, clarity, and intention.

Design alone isn’t enough to build a powerful brand—and in this episode of Marketing School for Creatives, Ericka Saurit breaks down why.