I’ve spent most of my adult life traveling—for school, for work, for love even—a fortune of experiences, perspectives, exposures. But what stands out to me amidst this twenty-year cache of experiences are the feelings, the emotions I had in each place that I remember most. And that’s exactly how you should think about your brand.

It isn’t what you think!​ Here’s the deal tho. If you’re uncomfortable posting on social media, let me offer you a little tip: Your social media is actually not about you at all.

It’s more than just a makeover, it’s a total transformation! Have you ever experienced a transformation in your own life? Maybe it happened early for you, in high school or college. Maybe after you met your person and settled into a life together. Maybe when you went back to school for design, or started your own business, or started working in a company where you truly felt like you belonged.

In the spring of 2023, on the eve of the spring High Point Market, I was part of something big. Really big. But before we get to that, walk with me for a moment back in time to the decadent days of the early 20th century.

Creative leverage is what allows Marie Kondo to sell not just services that help you “tidy up”, but multiple product accessory lines to help you stay organized and in a joy state, TV shows and endorsements that influence people around the world, and even the ability to train over 10K consultants in her specific process.

It was April 1987. The hair was large, the music loud, and the internet still a dream. I tenuously opened the door to my bedroom, not sure of what I’d find exactly upon my return, when it hit me: The perfume. 

Despite their mysterious perfume trails, out-of-state license plates, and big city hustlebustle, the energy the furniture market people brought to town every April and October was ALWAYS welcome at the bi-annual High Point Market (HPMKT). 

Recently I hosted a standing room only panel discussion on Social Storytelling at High Point Market in the beautiful Universal Furniture Showroom. The conversation was going well. Like really well. But then the unthinkable happened...

Does the way you position your company’s services and products make that big of a difference to your audience? The answer is a big ol’ YES.

The first thing to understand about marketing is that your brand is a conversation. Especially online, because it’s so social. And that there are many different types of marketing, but for simplicity and as a basic introduction, we’ll focus on just a few approaches here.

When it comes to creating a marketing strategy for your brand online, where should you even begin? Does how you market yourself online make a difference in getting more visibility, sales, and happy customers or clients for your business? The answer is an absolute yes! 

When it comes to digital marketing for your interior design or home furnishings brand, you may be asking which platform is best. You might be surprised to hear that after 20+ years and counting, the leader of the pack is still… email.

Do you want to elevate your marketing, but have no idea where to begin? Are you looking to bring in a marketing or branding consultant to help you decide what to do next? We’ll go through what you should look for and which questions you should ask when hiring a consultant for your home industry or interior design marketing.

Wondering how to write a marketing plan for your interior design studio, but have no idea where to start?

Why do some posts seem to seize our attention and give us goosebumps, whereas others go scrolling on by without a second thought? The difference is story.

If you want to build an interior design brand (or any brand, really) that's truly unforgettable, you don’t have to be fancy. You just have to be consistent.